A lot's going on.. Big change programs aiming to tilt our business model to a multichannel context are raving through the company. And this while we're still using a dinosaur infrastructure to report on our sales & marketing processes. As one colleague puts it: you have to commit murder to get a grip on some numbers around here.
With no room to bring in extra monkeys to the numbercrunching and no budget to overhaul our datawarehouse into a one-stop-shop, what we need is a new paradigm, a will to innovate on information management, a CIO...
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