Tipping point part 2

6 weeks ago I wrote about my attempts to have my colleagues think more on the implications pursuing a data-driven marketing strategy.

I have tried to influence people on the business side to convince them that delivering infrastructure in a fragmentaric way and without having a wholistic information mgmt strategy at hand is a bad idea. You throw a lot of money and resources on something that will run like a car on three weels. But operationalisation of budget and project dynamics always got the upper hand - "we can't stop now..". I have tried to raise it at steering committees, i have tried to have external vendors drive home that point for me, ...


I also wrote that mysterious forces within the ICT organization as well as the recent appointment of a new steerco director, were slowly changing the tide. Well, the steerco has finally decided to revisit the fragmentaric data-mgmt & BI approach that was adopted over the past years. We are looking again at the possibility of working towards an enterprise wide solution. I am not sure what my direct contribution is in this change... (e.g. what would have happened if I hadn't worked at KBC over the past year) 
 
Which reminds me of the "tipping point" - who was the connector (was there one ?), who was the maven, which favorable context has been created and who created it, which detail sparked the revolution ? In a knowledge-rich environments, breakthroughs do not stem from individuals anymore - they are emerging as an epidemic..  Let's see how it will pan out in the coming months - maybe the epidemic will fade out again.